HOW INSTAMODELS BECAME THE NEW SUPERMODELS

Writer:fashion Date:2017-7-25 12:57 Tuesday Categories:Fashion

Kendall Jenner, Gigi Hadid & Jourdan Dunn star in Balmain x H&M campaign

When it comes to the world of models, the industry has seen a major disruption over the past few years. Gone are the days when a designer or fashion editor could make a model into a superstar. Instead, it is up to social media platforms to guide the next big names. When you look at the faces of major brands such as Fendi, Chanel or Max Mara, they have one thing in common--models with mega Instagram followings. Two of modeling’s biggest successes in the past two years have been Gigi Hadid and Kendall Jenner.

As of today, Kendall and Gigi’s worldwide recognition can be compared to supermodels of the 90’s. The two have racked up numerous Vogue covers as well as plenty of lucrative contract deals. In fact it was the September 2014 edition of Vogue USthat dubbed cover stars Joan Smalls, Cara Delevingne and Karlie Kloss as 'Instagirls'. Since then, the role of social media has only grown in the world of fashion.

Model Bella Hadid. 

WHAT IS AN INSTAMODEL?

In plain terms, an Instamodel is a model who has a sizable Instagram following. Usually starting at 200,000 followers or above is a good start. Often times, their follower count will accompany a cover headline or campaign press release. An example of this would be a special cover of Vogue US produced in April 2016 starring Kendall Jenner. The cover toted her 64 million (at the time) Instagram followers.

So what exactly makes a model with a large social media following so attractive? For brands and magazines it is the publicity. Usually, a model will post their latest campaigns or covers to their followers. And of course their fans will also share the photographs, and so on and so forth. And looking at the Instamodel trend, we first must take a look at Kendall Jenner's runaway success.

Kendall Jenner. 

THE INSTANT SUCCESS OF KENDALL JENNER

In 2014, Kendall Jenner made her first debut on the modeling scene by signing with Society Management. That same year, she would be named an ambassador for cosmetics giant Estee Lauder.

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