HOW INSTAMODELS BECAME THE NEW SUPERMODELS

Categories:Fashion

Kendall Jenner, Gigi Hadid & Jourdan Dunn star in Balmain x H&M campaign

When it comes to the world of models, the industry has seen a major disruption over the past few years. Gone are the days when a designer or fashion editor could make a model into a superstar. Instead, it is up to social media platforms to guide the next big names. When you look at the faces of major brands such as Fendi, Chanel or Max Mara, they have one thing in common--models with mega Instagram followings. Two of modeling’s biggest successes in the past two years have been Gigi Hadid and Kendall Jenner.

As of today, Kendall and Gigi’s worldwide recognition can be compared to supermodels of the 90’s. The two have racked up numerous Vogue covers as well as plenty of lucrative contract deals. In fact it was the September 2014 edition of Vogue USthat dubbed cover stars Joan Smalls, Cara Delevingne and Karlie Kloss as 'Instagirls'. Since then, the role of social media has only grown in the world of fashion.

Model Bella Hadid. 

WHAT IS AN INSTAMODEL?

In plain terms, an Instamodel is a model who has a sizable Instagram following. Usually starting at 200,000 followers or above is a good start. Often times, their follower count will accompany a cover headline or campaign press release. An example of this would be a special cover of Vogue US produced in April 2016 starring Kendall Jenner. The cover toted her 64 million (at the time) Instagram followers.

So what exactly makes a model with a large social media following so attractive? For brands and magazines it is the publicity. Usually, a model will post their latest campaigns or covers to their followers. And of course their fans will also share the photographs, and so on and so forth. And looking at the Instamodel trend, we first must take a look at Kendall Jenner's runaway success.

Kendall Jenner. 

THE INSTANT SUCCESS OF KENDALL JENNER

In 2014, Kendall Jenner made her first debut on the modeling scene by signing with Society Management. That same year, she would be named an ambassador for cosmetics giant Estee Lauder.

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ANJA RUBIK POSES IN SWIM SEASON LOOKS FOR VIVA! MAGAZINE

Categories:Fashion

Top model Anja Rubik lands the July 2017 cover of Viva! Magazine. Photographed by Mateusz Stankiewicz, the blonde beauty poses in a white swimsuit with a lace-up bikini top. In the accompanying spread, Anja heads to the beach in effortless looks ranging from denim to swimsuit separates. Stylist Agnieszka Scibior selects casual yet chic pieces for the Polish beauty to wear.

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ASHLEY GRAHAM’S NEW COVER, PRADA’S FALL CAMPAIGN, FREJA BEHA ERICHSEN FOR VOGUE CHINA

Categories:Fashion

Ashley Graham on ELLE France July 2017 CoverAshley Graham on ELLE France July 2017 Cover


Kris Grikaite stars in Prada Affiches fall-winter 2017 campaignKris Grikaite stars in Prada Affiches fall-winter 2017 campaign
Actress Gabriella Wilde poses in Erika Cavallini off-the-shoulder top, Dolce & Gabbana jeans and Diane Kordas hoop earringsActress Gabriella Wilde poses in Erika Cavallini off-the-shoulder top, Dolce & Gabbana jeans and Diane Kordas hoop earrings

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10 EFFORTLESSLY COOL JULY 4TH OUTFIT IDEAS

Categories:Fashion

Free People Gia Set $148Free People Gia Set $148
Get ready to enjoy the warm weather in a lightweight top and pants set in vibrant red.

July 4th is just around the corner, and if you are still looking for the perfect outfit, look no further. We recently rounded up some great pieces that go far beyond just a simple t-shirt and jeans. From breezy dresses to form-fitting swimsuits and casual rompers, get ready to rock the 4th of July in style. Discover all the pieces below, and look for more Independence Day inspiration at REVOLVE.com.

BEST 4TH OF JULY OUTFIT IDEAS

Hilfiger Collection Patchwork Flag Sweatshirt $288Hilfiger Collection Patchwork Flag Sweatshirt $288
Cover up from the nighttime breeze in an embroidered sweatshirt featuring an American flag.TAVIK Monahan One Piece Swimsuit $158TAVIK Monahan One Piece Swimsuit $158
Get ready to dive into the pool with a chic one-piece swimsuit decorated with a lace-up front.Tularosa Iris Dress $148Tularosa Iris Dress $148
Stay comfortable in a striped dress featuring a tied waist and structured bodice.Faithfull The Brand Cusco Playsuit $139Faithfull The Brand Cusco Playsuit $139
This romper has the perfect balance between elegant and wearable including a chic print in deep red.Keepsake Say You Will Mini Dress $175Keepsake Say You Will Mini Dress $175
Get ready to dance the night away in a white dress featuring flared ruffle sleeves in an airy fabric.OYE Swimwear Lucette Bikini Set $350OYE Swimwear Lucette Bikini Set $350
Look red-hot in an off-the-shoulder bikini top with high-waist bottoms.Hilfiger Collection Track Field Printed Bodysuit $136Hilfiger Collection Track Field Printed Bodysuit $136
Show off your American pride in a colorful bodysuit featuring a playful print that echoes the flag.Zimmermann Paradiso Lattice One Piece Swimsuit $375Zimmermann Paradiso Lattice One Piece Swimsuit $375
Get ready to lounge by the pool in style wearing a chic one piece with lattice details.Alexis Odette Dress $333Alexis Odette Dress $333
Turn up the heat in a red lace dress that makes a statement. Wear with strappy heels for the perfect siren look.

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ASHLEY GRAHAM FRONTS NORDSTROM’S ANNIVERSARY SALE CAMPAIGN

Categories:Fashion

Nordstrom launches its 2017 Anniversary Sale campaignNordstrom launches its 2017 Anniversary Sale campaign

Leading fashion retailer Nordstrom launches its 2017 Anniversary Sale with a new campaign starring creative personalities. Model Ashley Graham, dancers Keone and Mari Madrid, artist Kindah Khalidy and actress Hana Mae Lee appear in the fashion shoot. The images take on a playful vibe with pared down looks including denim, leather and knitwear.

"Our Anniversary Sale is one of the most exciting Nordstrom events of the year for our customers" says Nordstrom Executive Vice President and Chief Marketing Officer Scott Meden. "It's a sale like no other. We're thrilled to make it come to life with this campaign, and to showcase new arrivals from our hottest fashion brands in partnership with our ambassadors."

NORDSTROM ANNIVERSARY 2017 SALE CAMPAIGN

Model Ashley Graham rocks denim in Nordstrom's 2017 Anniversary Sale campaignModel Ashley Graham rocks denim in Nordstrom's 2017 Anniversary Sale campaignHana Mae Lee stars in Nordstrom's 2017 Anniversary Sale campaignHana Mae Lee stars in Nordstrom's 2017 Anniversary Sale campaignAshley Graham stars in Nordstrom's 2017 Anniversary Sale campaignAshley Graham stars in Nordstrom's 2017 Anniversary Sale campaign

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BARBARA PALVIN MODELS GLAM SUMMERTIME FASHION IN HARPER’S BAZAAR GREECE

Categories:Fashion

Barbara Palvin on Harper's Bazaar Greece July 2017 CoverBarbara Palvin on Harper’s Bazaar Greece July 2017 Cover

Looking pretty in pink, top model Barbara Palvin lands the July 2017 cover of Harper’s Bazaar Greece. The Hungarian stunner gets her closeup in a pink dress with dangling earrings. Inside the fashion glossy, Barbara wears summertime looks perfect for warm weather. Photographed by Easton & Roso with styling by Sandy Armeni, the L’Oreal Paris face poses in chic ensembles. From floral print ruffles to bold ruffles, Barbara shines in each shot.

COVER STORY: BARBARA PALVIN IN ‘SUMMER HEAT’ FOR HARPER’S BAZAAR GREECE

Model Barbara Palvin poses in summertime fashions for the editorialModel Barbara Palvin poses in summertime fashions for the editorial

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